In this 2-day intensive workshop, you will learn the three strategies that will set your natural skincare business up for success.

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Strategy One: Write It

Before researching and developing products, a successful natural skincare brand must build a solid foundation that includes identifying and articulating:

• Your Niche Market

• Your Ideal Customer

• Your Brand Mission and Values

• Your Founder Story

 

Learning Outcome: You will have a well-defined “WHY” of your brand so you can confidently differentiate your products and set your success path in motion.

 

Strategy Two: Make It

Making your products starts with a well-written product brief. Your product brief holds the secret to your brand’s success. In this strategy, you will learn what a product brief is and how to write one. And once the brief is written, the research and development phase can begin, making sure that every ingredient selected reflects the deeper purpose of your brand. To flush out this strategy you will:

• Research your competitors

• Research and source ingredients

• Write your product brief

• Draft your formulations

 

Learning Outcome: You will write a “Product Brief”, that features the specific ingredients that reflect the meaning behind your brand. You will also feel confident in drafting a formulation that is properly denoted so that it is poised to scale.

 

Strategy Three: Sell It

Your beautiful skincare products won't have an impact if you can’t get them into the hands of your ideal customers. This means putting a plan in place to scale. This strategy includes:

• A Production Plan

• Home-based manufacturing? How to be compliant and follow Good Manufacturing Practices.

• Working with a manufacturer? How to navigate the process of working with a manufacturer.

• A Retail Distribution Strategy: Where will you sell your products so it gets into the hands of your ideal customers?

• A Marketing Strategy: How to tell people about your product and get more eyes on your content.

 

Learning Outcome: You will understand the pros and cons of making your products yourself vs. working with a manufacturer, and feel equipped to scale your production process. Plus you will draft a marketing and distribution plan that aligns with your brand’s mission and values.

 

13 CEs

 

Course Itinerary

Day One - Part One:

Strategy One: Write It

Every successful natural skincare entrepreneur needs to get confident in understanding and articulating 4 basic foundational steps before even starting to research and develop their products.

• Identifying your Niche Market

• Identifying Your Ideal Customer

• Articulating your Brand Mission and Values

• Sharing your Founder Story

 

Learning Outcome: You will have a well-defined “WHY” of your brand so you can confidently differentiate your products and pave the way for a successful launch.

 

Day One - Part Two:

Strategy Two: Make It - [part one]

Making your products starts with a well-written Product Brief. Your Product Brief holds the secret to your brand’s success, and with this strategy, everyone will learn what a Product Brief is and how to write one. Once the brief is written, we can then move into the research and development phase and start pulling together the ingredients we want to feature in our products, making sure that they reflect the deeper purpose of your brand.

• Exploring your competitors

• Ingredient Research and Sourcing

Learning Outcome: Before you can write your “Powered Product Brief,” which features the specific ingredients that reflect the meaning behind your brand, we need to research the market and find out who your competitors are. Here you will learn how to analyze your competitors' ingredients, reverse engineer products, and research and source the ingredients that you want to feature.

 

Day Two - Part One:

Strategy Two: Make It - [part two]

Making your products starts with a well-written Product Brief. Your Product Brief holds the secret to your brand’s success, and with this strategy, everyone will learn what a Product Brief is and how to write one. Once the brief is written, we can then move into the research and development phase and start pulling together the ingredients we want to feature in our products, making sure that they reflect the deeper purpose of your brand.

• Writing your Product Brief

• Drafting your formulations

Learning Outcome: You will know how to write a “Powered Product Brief,” that features the specific ingredients that reflect the meaning behind your brand. You will also feel confident in drafting a formulation that is properly denoted, so that it is ready to scale, and that you can share with chemists and manufacturers.

 

Day Two - Part Two

Strategy Three: Sell It

Your beautiful skincare products won't have an impact if we can’t get them into the hands of your ideal customers. This means putting a plan in place to scale.

• Production Plan

• Home-based manufacturing? How to be compliant and follow Good Manufacturing Practices.

• Working with a manufacturer? How to navigate the process of working with a manufacturer.

• Retail Distribution Strategy: Where will sell your products so it gets into the hands of your ideal customers?

• Marketing Strategy: How to tell people about your product and get more eyes on your content.

 

Learning Outcome: You will understand the pros and cons of making your products yourself vs. working with a manufacturer, and feel comfortable with the steps to take to scale your production process. And you will have a drafted marketing and distribution plan that aligns with your brand’s mission and values.

 

Date: June 1 & 2, 2024

Venue: Springhill Suites - Longmont, Colorado

Class session time: 9 am - 5 pm 

Fee: $450 - $399 Early Bird Rate through February 15, 2024