The IJPHA aims to provide the reader with informative articles highlighting the practical application of essential oils, research,  sustainability and ethics, integrative health, business skills, and to provide a showcase for practitioner case studies.

Each quarterly issue will contain a variety of articles including (but limited to) profiles of essential oils that are commercially available (but lesser-known), chemistry, research, practices case studies using the featured oils, how to build and maintain a thriving successful business. Articles often feature therapeutic blends, and/or personal care products; industry news, book/product reviews, and current information on issues relevant to the field of Aromatherapy and holistic healthcare.

The professional holistic Aromatherapist assesses the client’s needs physically, mentally, emotionally and spiritually. Addressing the client's needs goes beyond the use of essential oils alone and may include herbs, homeopathic remedies, flower essences, supplements and advice on nutrition, exercise and techniques for improved relaxation to address the client’s body, mind and spirit. When necessary, a practitioner may make recommendations to a client to seek complementary care from another provider or to seek advice from an integrative practitioner or doctor. The IJPHA strives to provide information and resources with regard to integrative and complementary healthcare methods, as well as additional “tools” for the professional holistic aromatherapist.